About Atrangi
We're more than just a fashion brand. We're a movement towards quality, sustainability, and timeless style that empowers the modern man to look and feel his best.
Our Mission
Founded in 2025, Atrangi Fashion was born from a simple belief: every man deserves premium, comfortable, and stylish clothing — made without cutting corners on quality or sustainability.
Coming from healthcare backgrounds, our founders Smit and Vivek turned their passion for fashion into purpose. With a focus on thoughtful design, material research, and hands-on development, Atrangi aims to deliver clothing that feels good, looks great, and lasts longer.
We're just getting started — but our commitment to timeless style and honest craftsmanship is here to stay.
Our Values
These core values guide everything we do, from design to customer service.
Quality First
We never compromise on quality. Every piece is crafted with the finest materials and attention to detail.
Customer Centric
Our customers are at the heart of everything we do. We listen, learn, and continuously improve.
Sustainable
We're committed to sustainable practices and ethical manufacturing processes.
Community
Building a community of style-conscious individuals who value quality and authenticity.
Meet Our Founders
The passionate minds behind Atrangi Fashion, dedicated to bringing you the finest in men's apparel.
Smit Dasadiya
Coming from a healthcare background, Smit brings a unique perspective to fashion. With a deep interest in clothing and design, he has led hands-on research and development to create styles that blend comfort, quality, and originality. His journey into fashion is driven by pure passion and a desire to build something meaningful.
Smit started his journey in healthcare but always had a passion for fashion and design. His unique perspective from the healthcare field brings a focus on comfort, quality, and thoughtful design to every piece we create.
Areas of Expertise:
Vivek Pandya
With roots in the healthcare field, Vivek brings a grounded and people-first approach to fashion. His interest in style turned into a serious pursuit through constant learning, observation, and experimentation. From sketching ideas to curating fabrics, he plays a key role in turning everyday inspiration into wearable, expressive pieces.
Vivek's journey from healthcare to fashion represents our commitment to putting people first. His approach to design focuses on creating pieces that are not just stylish, but also comfortable and practical for everyday wear.
Areas of Expertise:
Looking Forward
Our vision is to become the leading premium men's fashion brand that sets the standard for quality, sustainability, and customer experience. We're committed to expanding our collection while maintaining our core values and continuing to serve our community of style-conscious individuals.
Global Reach
Expanding our presence worldwide while maintaining quality standards.
Innovation
Continuously innovating in design, materials, and manufacturing processes.
Excellence
Maintaining the highest standards in everything we do.